This day for single people was originally conceived as a response to Valentine's Day, but now 11/11 is celebrated in many countries and is especially popular in China. In 2018, 30.8 billion US dollars in sales were generated over a period of just 24 hours – a new record!
And this is also the most important sales day in the year for Bauerfeind in China: Managing Director Wu Yuqing of our Chinese distributor Beijing Inter Data made it his mission to sell primarily supports and compression products from the medical and sports divisions over the entire sales period from October 21 to the high point on November 11. Starting in September, a total of five shipments with several thousand products each were sent from Zeulenroda, Germany to China in addition to the normal weekly shipments. Including their time in customs, deliveries take between ten days and three weeks before they can then be offered on the two most successful e-commerce platforms, JD and Alibaba. To break a new sales record this year as well, Beijing Inter Data is diligently marketing on the social media channels WeChat (a mix of Facebook and Whatsapp), Douyin (similar to the platform Tiktok) and Weibo (similar to Twitter).