Successful Train campaign launch

Patients are finding information about knee and ankle health online

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[Translate to en:]

Digitally accompanying patients suffering from joint pain on their journey to receiving a Train support – that is what colleagues from the Online Campaign and Global Marketing Teams want to achieve with their online campaign. The online campaign was off to a great start: since going live in April, the Knee Pain Subject Area page as well as the associated Train Landing Page have been accessed around 46,000 times in Germany. The content will also be published globally for the subsidiaries in the coming weeks. In addition, information about the ankle was made available on the German website in early May. The content will also be available for the international sites the next weeks.