A successful debut for our digital appearance at OTWorld! As the only manufacturer out of the 52 manufacturers participating in the digital OTWorld exhibition to offer an online presentation, Bauerfeind also had a freely accessible virtual exhibition stand: Here, brand ambassador Dirk Nowitzki provided an overview of the individual topics (e.g. supports or measurement technology). At the click of a mouse, visitors could then "stop in" anywhere they liked to access more detailed information of their choice in German and English. All told, the page was visited more than 2,000 times. More than 200 visitors arrived at the virtual exhibition stand from social media channels alone. "Our courage paid off. We received very good feedback from the virtual stand visitors", is the favorable conclusion expressed by Janine Heimrich, team leader for Trade fairs/conventions and events.