Great recognition for the work of our colleagues in China: Bauerfeind has been honored by China’s leading online retail platform JD (JingDong) with the award “2025 Growth Engine Brand of the Year.” The award was presented at the JD Sports & Outdoor Industry Partner Conference 2026 on April 1, 2026, at JD’s headquarters in Beijing.
The conference focused on the achievements of sports and outdoor companies in 2025 as well as on strategic developments for 2026. Bauerfeind was awarded as one of the top growth driver in the Sports Protective Gear category on this Chinese e‑commerce channel. This award represents a significant milestone for Bauerfeind Shanghai, reinforcing its commitment to even closer cooperation with JD in 2026 and to further expanding online sales together with the platform.
About Bauerfeind Shanghai
The subsidiary Bauerfeind Shanghai Trading Co., Ltd. was founded in 2022 and is located in eastern Shanghai. In a short interview with colleagues Maria Azzi and Chen Spencer, who work there, you can learn more.