Bauerfeind team wins Amazon Award

Best Campaign 2026

We recently reported on Bauerfeind's live TV commercials on Amazon Prime Video in our "Nahtlos" section. Now, the B2C e-commerce team, led by Franz Mock (left), Janine Heider, and Marco Nemetschek (center), has won the Amazon Sales Congress award for their basketball campaign. Bauerfeind competed in three categories against well-known brands such as Edding, Sonax, and Nespresso.

“We didn’t know until the very end that we were going to win. It was a really nice surprise – but no coincidence! We put a lot of work into the presentation for our application, together with many colleagues,” said Marco Nemetschek, Marketplace Manager B2C, after the award ceremony in Stuttgart on March 18th. A jury of six Amazon experts, who were impressed by the innovative power of the Bauerfeind campaign, evaluated the entry: Bauerfeind had never before run commercials on live TV via Amazon Prime Video and then used them to re-engage users across various channels. “The courage to implement this new marketing format together with the Bauerfeind Sports team was also part of the recipe for success,” explained Marco Nemetschek.

This courage was rewarded not only by the jury but also by end customers: In the first three months, the B2C e-commerce team reached over two million viewers with the commercial on Amazon Live TV. Sales of licensed NBA products increased by more than 59% during this period. Furthermore, the numerous contacts with the Bauerfeind Sports brand also boosted sales of other Bauerfeind Sports products.

Congratulations to the B2C E-Commerce team and to all colleagues involved in the campaign!

Click here to go directly to the commercial.

Click here to go to the Bauerfeind Sports brand page on Amazon.

Hands up: The jury is pleased together with the winners in three categories, including Franz Mock (5th from right) and Marco Nemetschek (4th from right).

The various channels fit together like puzzle pieces: With the multi-channel campaign, the team has already reached more than 25 million "touch points", i.e., interactions between customers and the Bauerfeind Sports brand, in the first three months.