The first days in Paris

The Olympic Games

Last Friday, the Olympic Games were opened. Our team is already full involved and even treated some athletes from various countries before the Games started. We’ll show you how the setup went, which modes of transport work best in Paris, and which athletes have already visited our service station, for example. On July 14, 2024, Erik Balnuweit (Marketing Manager Bauerfeind Sports), Marie Habraschka (Product Manager b:joynz), Friederike Schulz (Marketing Manager Bauerfeind Sports), and Andreas Limbach (Head of Measurement Technology and Expert Orthopedic Shoemaker) were the first of our colleagues traveling to Paris to set up Bauerfeind’s service station.

Heave ho! The setup team unloaded 39 pallets with around 7,000 products. This quantity is necessary so that all the athletes can be given suitable products in the correct size, matching their indication.

Sent on their journey in time: in the Logistics Center in Zeulenroda, Sven Neumann (left) and his Bulk-Packaging Team packed the goods as early as the end of June and sent them off to Paris. Our colleagues from the Olympic Team (bottom) joined in as well.

The service station: Everything has arrived: the team set up our service station measuring 53 square meters within the polyclinic.

Training at the polyclinic: before the first athletes arrived, physicians and physical therapists from different countries were trained in the use of our products and treatment options.

Quick product provision: Marie Habraschka, Product Manager, processed the first foot orthoses with the grinding machine.

We’re even equipped with a Bodytronic 410 and a Bodytronic 140. This means that athletes can be measured quickly and easily.

We’ve already treated some athletes before the start of the Olympic Games, largely because of ankle injuries. One member of the German team has suffered an injury, too. Hockey player Julia Sonntag was given a SecuTec Genu Flex after tearing her cruciate ligament.

Product Manager Marie Habraschka (2nd from the left), Marijke Berghmans, Bauerfeind Benelux (2nd from the right), and Laura Asplin (right) from our distributor Joint Operations in Great Britain with the hockey players Jonas Gowan (left) and Nicholas Spooner (center) from South Africa.

The Bauerfeind wall is filling up with signatures: our guests from different countries give their autographs when visiting our service station.

This is what the German building in the Olympic Village looks like. The Olympic Village is composed of 40 multi-story buildings. It measures about 52 hectares. This is where about 9,000 athletes and approximately 5,500 team members live. After the Olympic Games and the Paralympic Games, a third of these 2,800 apartments is designed to be sold, a third to be used as social housing, and a third to be rented.

The accommodation for our team: our team is housed in two buildings about five kilometers north of the Olympic Village. They’re big, they have several bedrooms, a living room as well as a kitchen, and they’re well appointed.

On scooters through the city: from their accommodation, our colleagues take little scooters to the Metro and after the Metro journey, they “scoot” to the Olympic Village.

Safety first: our colleagues are still going around the Olympic Village on scooters here ...

Since it opened on July 20, however, scooters are no longer permitted – the team knows just what to do.

CEO Rainer Berthan and CTO Katharina Dietrich received digital insights from part of the Olympic team in Paris and Germany. On behalf of everyone involved in the project, the colleagues reported on the conditions on site as well as on special experiences and care.